Free Online Google Digital Marketing Courses With Certificates
Do you know that Google, the world’s No. 1 search engine and key digital marketing resource offers free courses? In fact, there are lots of free online Google digital marketing courses with certificates for beginners aspirants and mid-level digital marketers. If this sounds interesting, read more …Google is the world largest uses in search engine and owner of YouTube, help people acquire and fine-tune different digital marketing skills. Here, it provides free courses made by its own experts or faculty of respected colleges and universities in America.
You can do any of these free online digital marketing courses with certificates through Google platform. You can learn all these courses from Google Digital Unlocked.
1. Fundamentals of Digital Marketing
This is one of the top Google digital marketing course. With 26 modules spanning for 40 hours, Fundamentals of Digital Marketing is the first course any digital marketer aspirants or fresher should undergo.
This accredited is done by The Open University and Interactive Advertising Bureau Europe. The course is created by Google Trainee Team.
Some of the top digital marketing skills you will learn from this course include Analytics & Data Insights, Business Strategy, and Content Marketing, Display Advertising, eCommerce, email marketing, mobile marketing, and Search Engine Marketing among others.
It also includes modules on Search Engine Optimization and other digital marketing resources. This certificate course is a must for every digital marketer.
2. Promote a Business with Content
Content is the most important part of any webpage or blog and plays a key role in promoting a business. Learn how to do the power of content to reach customers.
This course teaches you, effective use of content marketing on videos, text writing, and social media platform to grow businesses.
Consisting of 4 modules over 3 hours, the course modules are ‘Get Noticed with Social Media’, ‘Deep Dive into Social Media’, ‘Make the Most of Video,’ and ‘Get Started with Content Marketing.’
This is beginner course for digital marketer’s aspirant struggling with content for webpages, blogs, videos, and social media posts.
3. Promote a Business with Online Advertising
With 5 modules spanning over 3 hours, you will learn how to develop a successful advertising and marketing strategy for your website, blog or an employer.
The course helps understand how email marketing, video, and display advertisement are essential to grow your business and their effective use.
Key skills you will learn from these modules include local marketing, business strategy, ecommerce, email marketing, social media, video, display advertising, SEM ( Search Engine Marketing ) and SEO ( Search Engine Optimization ), among others.
This course is ideal for fresher aspirants or Intermediate digital marketers looking at developing better skills.
4. SEO – ( Search Engine Optimization ) Fundamentals
This course is designed by University of California and promoted by Coursera online learning platform. The thirteen hour course consists of basic Search engine optimization technologies. This course helps you understand search engine algorithms and their effects on organic searches.
This course also provides skills to develop and design SEO strategy, keyword selection, consumer psychology, and search patterns.
This course has 4 module, each module designed by Google trainers at the University of California. SEO is one of the intricate parts of digital marketing and plays a pivotal role in the success of any digital marketing campaign.
This is also a superb course for beginners that wish to specialize in SEO or fine-tune their SEO skills.
5. Send Professional Emails
Email marketing is an integrated part of digital marketing, regardless of whether you are running your own blog or business website. Mostly people regard email marketing as a defunct and now redundant part of digital marketing.
This is far from the truth. In fact, people are willing to part with their email IDs and get frequent updates from your organization, provided there’s something interesting.
The course consists of a single module- a video tutorial- spanning one hour. Despite its short length, you’ll learn fantastic skills such as various parts of the email and how to write appealing ones.
It also teaches how to create automatic responses, email engagement and email templates, and much more.
6. Plan Effective Meetings
Plan effective meetings teaches you one of the most vital skills of digital marketing. And that’s webinar marketing.
This is a very easy and one hour course where you will acquire skills on how to plan effective sales and marketing meetings, online training and conduct live presentations and promotions using video conferencing platforms.
This 1 hour course has single video. However, don’t underestimate the power of this course. In the post Covid-19 world, the world will focus on now increasingly shifting to online meetings and webinars.
Therefore, this course is essential for any digital marketing aspirants that wishes to make a mark after the lockdowns that brought the world to a standstill.
7. Understand Customer Needs & Online Behaviors
This digital marketing course by google is all about tracking your customers and their habits. In that sense, it’s a basic course on data analysis.
The course is having 3 modules over 1 hour with very simple video tutorials. End of this course assessments and easy to use tips are also included in this starting course.
The modules are getting started with analytics, the successful use of analytics, and how to convert data to analytics.
For every digital marketer aspirants, data analysis helps you to understand the success or failure of their online campaigns and presence and as well as online advertising. The course helps you learn the effective use of data analytics that can grow your business.
8. Connect with Customers over Mobile
This online digital marketing courses with certificates by google having with 2 modules with a study time of total 1 hour only.
Despite its shorter duration, this course teaches skills such as social media campaign, advertising on mobile, display campaign for a mobile, search campaigns for mobile and video for mobiles.
It also covers the expansion of mobile devices, understanding mobile web, and mobile apps.
With easy to understand video tutorials, applying tips and end of topic assessments, the course is vital for every digital marketer aspirants that want to learn how businesses can grow their online presence, generate leads and convert potential customers using easiest mobile processes.
Google is not providing certification for this course.
9. How to Enhance & Protect Your Online Campaign
Offering twelve modules spread over a period of 7 hours, this course helps you learn the management of an your online campaign while keeping its information safe. The course teaches you to use of several tools and resources you will require for the purpose.
In this courses, we explore how to use online platforms to reach and connect with audience and how to measure and maintain a successful and safe campaign online.
10. Marketing in a Digital World
Designed by the University of Illinois Gies Business and promoted by Coursera online learning platform, Marketing in a Digital World is a comprehensive, thirty-hour course that consists of 4 modules.
You will acquire skills on using digital tools such as smartphones and computers or laptops and for marketing business along-side the use of 3D printing and other techniques that really matter now days.
This course is actually part of the iMBA online course available from the University of Illinois. Therefore, this digital marketing course by google not only teaches some essential elements of digital marketing, but it’s certificate also helps boost your career prospects.